TAM & whitespace workflows — HG Insights GTM Marketplace
Workflows for tam & whitespace, ready to launch in Claude, ChatGPT, or HG Insights Playground.
By role
By GTM challenge
Required MCP servers
Category Intent Landscape
Map the intent landscape of your category — which segments are heating up, which sub-topics are surging, where the market's attention is moving.
SOM Sizer — Segmented Obtainable Market
Who's still gettable — after you remove your competitor's installed base and your own existing customers.
Co-Sell Target Shortlist
Build a co-sell shortlist where your fit and the partner's footprint and live intent all line up — the accounts a joint motion can actually win.
Competitive Displacement Map
Map the accounts running a competitor that are showing switch signals — declining incumbent intensity, rising category intent — the displacement targets worth a play.
Competitor Customer-Base Analysis
Profile a competitor's installed base — the segments, sizes, and stacks where they're strong and weak — so you attack where they're soft, not where they're entrenched.
Whitespace in Pipeline
Find the products and divisions your open accounts could buy but aren't in any deal — cross-sell whitespace hiding inside live pipeline.
Channel Whitespace Map
Map where your channel partners have coverage and where they don't — the segments and regions with whitespace no partner is working.
Market Trend Brief
A grounded market-trend brief — what's adopting, what's declining, where intent and reviews agree the market is heading — for the next launch or analyst conversation.
Net-New TAM Whitespace
Compute net-new TAM = ICP cohort minus your CRM. Surface the accounts you don't sell into yet, with modeled spend and the signals that placed each on the list.
Partner Recruitment Targeting
Find the right partners to recruit — firms whose footprint covers the segment you're weak in, with the capabilities your motion needs.
SAM Sizer — Segmented Addressable Market
TAM is a vanity number. This is the slice your team can actually call.
Pipeline Coverage vs. Quota
Compute real pipeline coverage against quota — then show where the gap can be filled from in-market accounts you don't yet have in pipeline.
TAM Sizer from Tech Adjacency
Size the addressable market for a category from the technographic adjacencies your ICP already runs — modeled spend, geo split, confidence band, no fabricated numbers.
Market Analysis Brief
Sized, segmented, sourced — a market brief built from filings and signal, not pundit blogs.
Market Update Brief
A concise market-update brief for the exec team — what shifted in your category this period, what it means for the plan, in one read.
Partner Account Mapping
Map the overlap between your target accounts and a partner's footprint — where they already have a relationship you can co-sell into.
Marketplace Cloud Co-Sell Finder
Find the accounts with heavy cloud spend and committed-spend budgets to draw down — the marketplace co-sell targets where a cloud-funded deal closes faster.